Our media and public relations group includes some of the best and brightest in the business. Whether you are building a brand from the concept up, creating an inspiring media campaign or managing a sensitive issue, we’ve got the expertise, creativity and the tools to help you get results.
A journalist at heart, Melanie Berry McCraney is the founder and President of McCraney Communications. An established PR practitioner and corporate communications specialist, Melanie has more than 20 years experience in media management and strategic communications.
We know media from the inside out.
Melanie’s media career started in the news room. Her freelance work in broadcast journalism includes reporting for NPR’s “All Things Considered” and “Morning Edition,” The Associated Press Radio Network and others. As News Director and Anchor for top-rated radio stations, she received numerous Associated Press Broadcast Awards including “Best Investigative Reporting,” “Best Anchor,” and ” Best Newscast.” She also served as a national Judge for the Edward R. Murrow Awards. Inside-out media knowledge plays a key role in media relations. It helps tremendously when it’s time to pitch story ideas to reporters and editors.
Our first meeting with a potential client is an exploratory session to determine if the client and their communications need is an appropriate fit for our team. Can we get the job done? If the answer is yes, we pull in trusted colleagues who are experts in their field, whether it’s graphic design, video production, web design or Facebook marketing. Melanie or another senior level PR pro will be your strategist and team leader who will see your project through from start to finish .