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McCraney Communications Blog

The Snark Free Day Challenge – Can you do it?

Snark Free Day, a day devoted to kindness, civility and verbal restraint sounds like a good idea – easy and even fun.  A day devoted to eliminating rude, harsh or sinister sarcasm.  Do you have what it takes?  Who’s not up for that?  Piece of cake, count me in!

On October 22nd, folks are being asked to put their snarky ways aside and just be nice. It’s Snark Free Day, and coast-to-coast, people are taking the pledge to go Snark Free.  Others are asking, “What is snark and is it really so bad we need to be free of it?”  Stealing a line from SnarkFree.com, the brainchild of Snark Free Day creators PRConsultants Group, “Basically, snarky behavior is rather commonplace and can otherwise be identified as sarcastic, snide, cranky, snappish, mocking, conveying contempt, snippy, grumpy, rude, seemingly morally or intellectually superior, and other dwarves that aren’t sleepy or happy.”

So why can’t we all just be nice? For one thing, snark can be irresistable, and it sells. Grumpy Cat has built a $3 million brand around snark; tweeting zinging memes that I frankly wish I had thought of first, “If you need to cry, use a tissue, not your Facebook status.” 

Is your Twitter trail a string of meanie memes? Does your Facebook feed come off like a snarky walk of shame? In private messages do you try to mask your snark with hash tags, smiley faces or, if you live in the south, “bless her heart”?

  • “Ran into Lillybet in Whole Foods. Huge, needs her own zip code, bless her heart.”
  • “They’re spinning the divorce as friendly, but I saw her at Fon Fon with her trainer #workouttime.” 

We could go on and on, and that’s the problem, we do. But it doesn’t have to be that way.

Toss the snark free concept into conversation, and see where that gets you. Tonight my daughter asked me if I was listening to her. “No, I’m writing, so I’m not really listening,”  I said.  “Oh, like when you’re playing Ruzzle,” she snarked. Learned from the master, bless her heart.  #createdamonster

On October 22nd we can come together and smack down snark for one gloriously kind (if not dull) day where if one doesn’t have something nice to say, one says nothing at all. Can you think of anything worse? Me neither, but I’m going to give it my best. I’m gonna tackle it like Kanye campaigning for Kim to get a star on the walk of fame #dreamon. I’m all over it like Miley on Robin Thicke.

Kidding aside, and good thoughts prevailing, please join us on Tuesday, October 22 to celebrate Snark Free Day and find out what all the kindness is about. Melissa Libby said it best on her blog, “‘Snippy, snappy or snide need not show up.”  Watch this YouTube video and see for yourself. Ouch. Convicting, right? Have no fear, fellow snarksters; we’re joining forces to eliminate the snark from the start of the day ’til its finish. If you think you can’t go an entire day without backfiring on your co-worker or leaking sarcasm into every conversation, visit www.snarkfreeday.com or follow @jonathansnark on Twitter for help.  Take the challenge…see you there!